An octopus for your money?

Hi, we’re Octopus MoneyCoach and we’re on a mission to help everyone create the life they really want – by making it easy and affordable to get help with your money.

Our soap box moment

Did you know that the average UK household is tens of thousands of pounds worse off than they should be? (Yes, you read that right…)

That’s because, most days, the entire money system feels like it’s been designed to be confusing.

Most schools don’t teach money and society makes it taboo to even talk about.

Put all that together and what do you get?
Most of us are way more pessimistic about what’s possible with our money than we should be.

There are family holidays and first homes and once-in-a-lifetime adventures that we don’t even realise are within our reach.

It’s no surprise that most of us want some advice – but it’s either too expensive or we fear the salesman on the other side of the counter.

It’s time to change that.

We believe everyone deserves to have access to friendly, trustworthy 1-to-1 guidance. We believe everyone should have a personal money plan to reach their goals. We believe everyone deserves to feel good about money.

So, how’d we get here?

Hatching the big idea

All the way back in 2017, a small team of us were working on building the first independent review site for financial advice … when we noticed a problem.

Lots of people wanted 1-to-1 advice from a money expert, but were “priced out” of the market. Clients typically need to be able to invest £100,000 or even more to work with traditional advisors.

But the problem was even bigger than that. In the UK, 94% of us worry about money. It’s become one of the leading causes of stress and poor mental health.

The power of a person

There are lots of useful blogs, podcasts and videos out there, but we knew that nothing provides peace of mind like a conversation with an expert who can understand your particular needs and validate your decisions.

So we invented a new solution: financial coaches, who could help people at a fraction of the price of financial advisors. And then, we built a tool that could create a completely personalised financial plan for anyone – not just the wealthy.

We called ourselves Hatch (as in, “hatch a plan!”)

Ready for lift off

We struggled to find high quality training and mentorship programs for financial coaches, so we created our own – with some of the best financial minds in the industry. (That training is now accredited by the London Institute for Banking and Finance!)

And then something really exciting happened … employers started asking us if they could offer financial coaching to their employees as a perk.

This allowed us to reach even more people and made our prices even more affordable.

Along the way, we signed up a lot more employers, trained many more coaches, won some awards and moved from Richmond to Holborn. We’ve now coached thousands of people across the UK – and created more financial plans than any other company.

A helping tentacle

In April 2021, we got a helping…tentacle?…from the Octopus Group, joining their team and becoming a sister company to the green energy gamechanger, Octopus Energy (maybe you’ve heard of them!).

We changed our name and became a Certified B Corp.

Octopus is supporting us to reach even more people, while staying true to our original values. Together, we’re committed to transforming one million lives by making financial guidance available to everyone.

Today, we launch our service to new workplaces every month and we’re showing thousands of people what’s possible with their money!