Become A Financial Coach

Financial coaching is one of the most rewarding and flexible ways to further your career, helping people achieve financial peace of mind. Apply for our training programme to become an accredited coach, and start building your own coaching practice within weeks.

Why become a financial coach?

Flexible & Local

We will provide you with all the training necessary to help you build a coaching practice in your area.

Improve Lives

You’ll be helping people turn their big life goals into a financial reality.

A New Career

Financial Coaching is an incredibly rewarding career, or even a great path to becoming a Financial Adviser.

Be Your Own Boss

You’ll be running your own practice, managing your own goals, and your own hours.

Build & Develop

Financial Coaching draws on many skills, so put your talents to the test while learning a thing or two along the way.

A Good Income

Experienced full time coaches can earn £45k per year, with additional revenue streams due soon.

Work for your clients …

Financial coaches help people explore their life goals, and show how they can make those goals achievable. With the help of our powerful financial planning software and comprehensive training, our coaches make it simple, engaging and exciting to plan and improve your future finances.

Coaches take a holistic approach, so can help clients with any area of their finances. From budgeting and savings, to investments and pensions, or mortgages and life insurance – coaches provide all of the information and support clients need to achieve the things that matter most to them.

Our coaches don’t recommend financial products, and they don’t rely on hidden commission fees. They get paid directly by their clients for their time, which ensures their incentives are strongly aligned. Like all forms of coaching, financial coaching is not a regulated activity. However, it’s vital financial coaching is conducted professionally and to the highest standard, which Octopus MoneyCoach is here to help with.

… and work for yourself

As an Octopus Financial Coach, you will work to build your bank of clients from within your community, as well as your personal and professional networks. You can also choose to help employees of workplaces who have sought Octopus MoneyCoach’s expertise.

Financial Coaches are self-employed, and work flexibly. Your earnings will depend on your availability, local demand, and your success at helping your clients achieve their financial goals. 

Our most successful coaches use their personal, professional and local networks to build relationships with individuals and local SMEs, while also working closely with us to help coach the employees of some of the UK’s top companies.

How we’ll help you build your coaching business

01. Practice Management We’ll provide all the software, tools, and assistance you need to run a successful practice in your community.

02. Training & Development You’ll complete our comprehensive training programme, and we’ll provide all the supervision and assistance you need.

03. Accreditation & Monitoring As an accredited coach, we will continue to review your work and develop your skills.

04. Financial Planning Technology You’ll have access to our unique technology, so you can easily produce comprehensive financial plans for your clients.

05. Coaching in Workplaces You’ll be able to help employees from large workplaces we work with, while also building your own employer relationships.

06. Business Development You will receive comprehensive marketing and training support, to help build a flow of new clients, in your local area.

07. Peer Support You’ll learn from the UK’s largest network of Financial Coaches, through our online forums and events.

08. Trust & Recognition We operate the UK’s most rigorous accreditation and ongoing-assessment scheme for financial coaches.

What makes a great Financial Coach:

01. A desire to help peopleThis will be your primary motivation, and you will have a demonstrable track record e.g, volunteer work etc…

02. EmpathyYou will be experienced in the arts of open questioning and active listening, naturally understanding people’s hopes and fears.

03. CommunicationYou have the ability to communicate and work with people from all backgrounds with confidence and enthusiasm.

04. Analytical skillsYou don’t need to be a mathematical whizz or a financial guru, but you will need to be numerate and think analytically.

05. ReliabilityYou’ll understand the importance of delivering on commitments, and be used to juggling competing priorities.

Interested in becoming a financial coach?

  • Step 1: Initial Application

    Submit your CV and tell us why you’d be a fantastic financial coach!

  • Step 2: Detailed Application

    We’ll invite you to complete a more detailed application form. This step tests the core competencies required to be a great coach, as well as your numerical acumen.

  • Step 3: Attend Webinar

    If your full application looks like you’d make a great financial coach, we’ll invite you to a webinar where you can learn more about what life is like as a financial coach, and how the training works. You’ll also be able to ask any questions you have.

  • Step 4: Video Interview

    Everyone who is invited to the webinar will also be invited to complete a video interview with one of our team. Here you’ll be able to go into detail about your past experience and why you think you’d be a great financial coach.

  • Step 5: Begin Training

    Successful applicants will be invited to join our training programme and assigned a mentor. At this point you’ll book a call in with your mentor to discuss your training plan, and cover any final questions you have before beginning the training programme.

  • Step 6: Complete Training

    The accelerated training programme takes 6 to 8 weeks to complete, at which point you’ll become an accredited financial coach. Now the fun begins as we work with you to build a successful coaching practice in your local area!


How much does the training cost?
The training doesn’t cost you anything other than time. All we require is that you can dedicate around 25 hours per week for the training programme. It should take between 6 and 8 weeks to complete.

While you’re a trainee you’ll be able to offer clients 50% off our usual subscription fee. This allows you to sign a handful of real life clients to gain experience with, and allows you to put your training into practice immediately. In order to cover the costs of the training course we’ll keep 100% of the subscription fees from clients you sign up while you are a trainee.

How do I become an accredited coach?
During the training programme you will have 4 resources to learn from:

Online Training Course: Here you have call scripts, example calls, videos, financial theory, compliance rules etc

Training Webinars: In small groups we will go through what’s in the online training course and do deep dives into specific areas. We will also run through the different types of calls you will be holding with clients and potential clients.

Real Life Practice: Throughout the training programme you will be holding sessions with real people. This will allow you to solidify all the theory you’re learning in the webinars and online course by putting it all into practice.

Mentor: You will have a dedicated mentor who will be helping you all the way through the training programme. They will be on hand to answer any questions you have, help you get set up with all the systems and listen to all of your calls so they can provide tailored feedback allowing you to constantly learn and develop.

To become an accredited coach you need to demonstrate that you can deliver the service to the highest standard. You will need to go through the online training course and attend the webinars. But the most important thing is to learn and develop through real life practice by holding sessions with clients and potential clients.

Your mentor will judge how well you are doing with these sessions and once you’re at the right level you will be ready to become accredited. A good sign that you are doing great is when you start signing people up to the full service and then providing that service to them.

How do I earn money?
You would earn £187 per client per year, net of our charges. It takes ~3 hours per annum to serve a client – building their financial plan, as well as being available for questions about their finances throughout the year.

Within a few years, successful coaches can build a client bank of around 250 clients. This would give you annual earnings of around £46,500. As a self-employed coach with a limited company, you may be able to reduce the tax you pay on this by up to a third.

We provide you a range of services without further charge, including training, monitoring, development, accreditation, brand usage, marketing support, financial planning tools, CRM systems, billing support and more. We may charge additional amounts for other services, for example, where we introduce workplaces and potential clients to you.

How much help do I get from Octopus MoneyCoach once I’m an accredited coach?
Once you’re fully accredited, we won’t leave you high and dry. We provide a huge amount of ongoing support, tools and resources to help you deliver the best possible service for your clients and continually develop and improve your skills.

You will still have a dedicated mentor who will help you build a successful coaching business. They will have monthly catch ups with you to make sure you’re happy and have everything you need. We will be constantly reviewing your calls and plans to make sure you’re always learning and developing. If you need extra help then your mentor is on hand to provide that.

Accredited coaches have access to a weekly webinar where we deep dive into different areas. This could be new training, discussing what’s coming up or open forums for everyone to share their thoughts. You’ll also have access to the coach community where you can interact with other coaches, discuss financial topics together or just say hi.

Am I limited to finding clients in my local area?
No, you are free to approach potential clients across the UK. We encourage coaches to approach small to medium sized workplaces using their own personal network. You can then offer your service as a coach to that entire business as a workplace benefit. Octopus MoneyCoach will help you with this as much as possible including providing you with material to send and attending your first few meetings. The only requirement is to disclose to us which workplace you are planning on approaching so we can make sure no one else has already made contact.