Join in our mission and become a financial coach

Financial coaching is one of the most rewarding and flexible ways to further your career, helping people achieve financial peace of mind.

Apply for our free training programme to become an accredited coach, and start building your own coaching practice.

Work when and where you want

“I love being in control of my own schedule and time. I earn the money I want working 3 days a week – it’s so flexible.”

Read more about why Jeremy became a coach after a long career in accounting


“I really want to help people and that’s not something that’s easy to get from a job – that sense of impact.”

Read more about why Claire coaches in her spare time 

Be your own boss

“If you want to go on holiday, or work more one week than the next, you can. I love that autonomy.”

Read more about why Priya became a coach

So…what is a financial coach?

Financial coaches help people explore their life goals and show how they can make those goals achievable. 

Using our powerful financial planning software and comprehensive training, our coaches make it simple, engaging and exciting to plan and improve your future finances.

Financial coaches are also self-employed and work flexibly.

How do coaches work with clients?

Coaches take a holistic approach, so they can help clients with any area of their finances.

From budgeting and savings, to investments and pensions, and even mortgages and life insurance – coaches provide all of the information and support clients need to achieve their goals.

How do coaches make money?

Our coaches only get paid directly by their clients for their time, which ensures their incentives are strongly aligned. 

They never recommend specific financial products, which means they don’t rely on hidden commission fees. 

How do coaches get clients?

Financial Coaches are self-employed. Once accredited, they can serve clients from within their community, as well as their personal and professional networks.

They can also choose to coach employees of workplaces that work with Octopus MoneyCoach.

How to spot a brilliant financial coach

A desire to help people
Your primary motivation – demonstrated through your work, volunteering or life experiences

You’re experienced in the arts of open questioning and active listening, naturally understanding people’s hopes and fears.

You’ve got a strong ability to communicate and work with people from all backgrounds with confidence and enthusiasm.

Analytical skills
You may not be a mathematical guru, but you’re numerate and think analytically.

You understand the importance of delivering on commitments and are used to juggling competing priorities.

Sound like you or someone you know?

Frequently Asked Questions

How much does the training cost?
The training doesn’t cost you anything other than time. All we require is that you can dedicate around 20 hours per week for the training programme. It should take between 6 and 8 weeks to complete.

While you’re a trainee you’ll be able to offer clients 50% off our usual subscription fee. This allows you to sign a handful of real life clients to gain experience with, and allows you to put your training into practice immediately. Once you become accredited and start practicing as a full financial coach, we’ll pay you 100% of the subscription fees you generated as a trainee.

How do I become an accredited coach?
During the training programme you will have 4 resources to learn from:

Online Training Course: Here you have call scripts, example calls, videos, financial theory, compliance rules etc

Training Webinars: In small groups we will go through what’s in the online training course and do deep dives into specific areas. We will also run through the different types of calls you will be holding with clients and potential clients.

Real Life Practice: Throughout the training programme you will be holding sessions with real people. This will allow you to solidify all the theory you’re learning in the webinars and online course by putting it all into practice.

Mentor: You will have a dedicated mentor who will be helping you all the way through the training programme. They will be on hand to answer any questions you have, help you get set up with all the systems and listen to all of your calls so they can provide tailored feedback allowing you to constantly learn and develop.

To become an accredited coach you need to demonstrate that you can deliver the service to the highest standard. You will need to go through the online training course and attend the webinars. But the most important thing is to learn and develop through real life practice by holding sessions with clients and potential clients.

Your mentor will judge how well you are doing with these sessions and once you’re at the right level you will be ready to become accredited. A good sign that you are doing great is when you start signing people up to the full service and then providing that service to them.

How do I earn money?
You would earn £187 per client per year, net of our charges. It takes ~3 hours per annum to serve a client – building their financial plan, as well as being available for questions about their finances throughout the year.

Within a few years, successful coaches can build a client bank of around 250 clients. This would give you annual earnings of around £46,500. As a self-employed coach with a limited company, you may be able to reduce the tax you pay on this by up to a third.

We provide you a range of services without further charge, including training, monitoring, development, accreditation, brand usage, marketing support, financial planning tools, CRM systems, billing support and more. We may charge additional amounts for other services, for example, where we introduce workplaces and potential clients to you.

How much help do I get from Octopus MoneyCoach once I’m an accredited coach?
Once you’re fully accredited, we won’t leave you high and dry. We provide a huge amount of ongoing support, tools and resources to help you deliver the best possible service for your clients and continually develop and improve your skills.

You will still have a dedicated mentor who will help you build a successful coaching business. They will have monthly catch ups with you to make sure you’re happy and have everything you need. We will be constantly reviewing your calls and plans to make sure you’re always learning and developing. If you need extra help then your mentor is on hand to provide that.

Accredited coaches have access to a weekly webinar where we deep dive into different areas. This could be new training, discussing what’s coming up or open forums for everyone to share their thoughts. You’ll also have access to the coach community where you can interact with other coaches, discuss financial topics together or just say hi.

Am I limited to finding clients in my local area?
No, you are free to approach potential clients across the UK. We encourage coaches to approach small to medium sized workplaces using their own personal network. You can then offer your service as a coach to that entire business as a workplace benefit. Octopus MoneyCoach will help you with this as much as possible including providing you with material to send and attending your first few meetings. The only requirement is to disclose to us which workplace you are planning on approaching so we can make sure no one else has already made contact.