Join a passionate community of coaches transforming lives

Grow your existing coaching business

Want to expand your impact and client base?

Looking for ways to enhance your existing coaching expertise?

Want the tools and skills to help people change their relationship with money?

We’re a B Corp that trains money coaches and supports them to transform lives by helping people reach their financial goals. 

Many of our coaches have backgrounds as life coaches or executive coaches and wanted to be able to help clients with their finances too.

We’ll cover all the costs of our training and mentoring program.

We’ll match you with clients through our workplace partners.

You can continue to work flexibly on your terms.

No minimum experience or previous accreditation is required.

Ali’s Story

“After running my own business, I retrained to become a business and life coach, working with creatives and entrepreneurs on many different areas of life and business.

Five years later, I decided to shift the focus of my coaching to financial wellbeing because I saw firsthand how much it was on my clients’ minds. Having a good grasp of one’s finances is key to achieving many goals in life. Whatever my clients’ futures looks like, I work with them to build a successful plan.”

How it works

If you’re available 20 hours a week, we’ll help you build your own financial coaching business

  • Join our training programme for free (worth over £2,000)
  • Get accredited in 4+ weeks, depending on your experience
  • Earn £25,000-£35,000 in your first year, and then up to £46,000 after that
  • Work fully remote and set your own hours (at least 20 hours a week on average)
  • You’re self-employed, but we’ll take care of contracts, billing and payments
  • Get introductions to financial coaching clients who want your help

Hear from our coaches

A rewarding and flexible way to further your career

Work when and where you want

“I love being in control of my own schedule and time. I earn the money I want working 3 days a week – it’s so flexible.”

Read more about why Jeremy became a coach after a long career in accounting


“I really want to help people and that’s not something that’s easy to get from a job – that sense of impact.”

Read more about why Claire coaches in her spare time 

Be your
own boss

“If you want to go on holiday, or work more one week than the next, you can. I love that autonomy.”

Read more about why Priya became a coach

So…what is a money coach?

Money coaches help people explore their life goals and then show how to reach them through how they manage their money.

Using our powerful financial planning software, our coaches make it simple, engaging and exciting to plan and improve your future finances.

From budgeting and savings, to investments and pensions, and even mortgages and life insurance – coaches provide all of the information and support clients need to achieve their goals.

How much can coaches earn?

Our coaches get paid directly by their clients for their time, which ensures their incentives are strongly aligned. 

In the first year of setting up their business, a coach can earn £25,000-£35,000. In their second year and beyond, they can earn up £46,000 as they serve more clients.

Some coaches work full-time. Some work part-time around childcare or other commitments. And some treat it as a way to stay productive and make a difference in retirement.

How does training work?

We cover all the costs of your training if you’re accepted to the program.

Our training was the first of its kind to be independently accredited by The London Institute of Banking & Finance as well as The Initiative for Financial Wellbeing.

The online program is a mix of live webinars, practical experience, and peer-to-peer support.

Depending on your level of experience and the time you can commit, it can take anywhere from 4-12 weeks to complete. And everyone must pass a final assessment to receive their accreditation with Octopus MoneyCoach.

Freya Mathers

What kind of impact will you have?

We aren’t exaggerating when we say money coaching can transform lives. We asked our coaches for their highlights and here’s just a few:

“Helping a client change their relationship with money and become debt-free”

“Creating a plan for a client to support his ageing parents back home”

“Showing a client he could retire years earlier than he expected”

“Helping a client to build the financial confidence to pursue her dream of starting her own business”

How to spot a brilliant money coach

Big heart
You’re motivated by a desire to help people

Great listener
People feel comfortable opening up to you

Amazing communicator
You’re confident making the complex simple

Good with numbers
You may not be a maths genius, but you can think analytically

Completely dependable
You always follow through on your commitments

Sound like someone you know?
Get up to £200!

We’ll give you up to £200 for every person you refer! Just tell them to mention your name and email address when they apply.

(You get £50 when they’re accepted to our training program and £150 when they get accredited. Click here for full T&Cs.)

Join our next webinar

Thursday November 17th at 12:30pm

Frequently Asked Questions

Is this a permanent, full-time position?
No. You’ll have the support of our training, our technology and our coach mentors, but this is a self-employed role. The number of hours you work is up to you – our coaches work anywhere from 20 hours a week to full-time.
I have a full-time job. Can I work around my full-time job?
Unfortunately not. We ask our coaches to commit to working with us for at least 20 hours per week – and most of that time needs to be during daytime working hours. It takes time to get set-up and look after your clients and it’s difficult to do alongside another full-time job.

But it is possible to work alongside more flexible part-time work, childcare, freelance work or a smaller side hustle.

If you’re looking to transition out of a full-time job into more flexible, self-employed work, get in touch and we can discuss options.

How many hours will I work?
We ask our coaches to commit to working with us for at least 20 hours per week – and most of that time needs to be during weekday, daytime working hours.
How does the training programme work? What will I learn?
Great question! Our training programme will cover everything you need to know to become a financial coach using a combination of written guides, videos and webinars.

Online Training Course: This is a course that you will complete on your own ahead of group training sessions.

Training Webinars: 3 days each week, we will do deep dives into specific areas in small groups. We will also run through the different types of calls you will be holding with clients and potential clients.

Real Life Practice: Throughout the training programme, you will hold practice sessions with real people. This will allow you to put the theory into practice.

Mentor: You will also have a dedicated mentor, who will be on hand to answer any questions you have, help you get set up with all the systems and provide tailored feedback to help you learn and develop.

The training is broken into modules on everything from the financial fundamentals you’ll need, to guides on delivering the Octopus MoneyCoach service and using our software.

Part 1: Delivering the financial coaching service
Module 1: Client Discovery Sessions
Module 2: Building Financial Plans
Module 3: Presenting Plans and Actions to Clients

Part 2: Financials
Fundamentals: Budgeting, Saving, Mortgages, Investing, Pensions
Advanced Finances

What experience do I need?
You’ll need at least 5 years of work experience and be able to demonstrate an interest in personal finance and helping other people. But we don’t require any special financial certifications because you’ll learn everything you need to know in our training programme. Our coaches come from a wide variety of backgrounds – including teachers, the Army, corporate leaders, accountants, retired professionals and more.
Can you explain more about how coaches actually work with clients?
Sure! Clients sign up for an annual subscription. Some aspects of that service are delivered in the same way for everyone and others are shaped by a client’s individual needs.

Coaches always start by helping clients explore and define their financial goals.
Every client also gets a custom money plan, tailored to their personal circumstances and goals (which coaches create using our technology).
Finally, they have the option to catch-up with their coach for a certain amount of time throughout the year to understand money topics, stay accountable to their goals and get other coaching support as needed.

Is the coaching usually done online or in person?
All of our sessions are held online via Zoom.
How much help do I get from Octopus MoneyCoach once I’m an accredited coach?
We provide a huge amount of ongoing support, tools and resources to help you deliver the best possible service for your clients and continually develop and improve your skills.

You will still have a dedicated mentor who will help you build a successful coaching business. They will have monthly catch-ups with you to make sure you have everything you need. We will constantly review your calls and plans to make sure you’re always learning and developing. If you need extra help then your mentor is on hand to provide that.

Accredited coaches have access to a weekly webinar where we deep dive into different areas. This could be new training, discussing what’s coming up or open forums for everyone to share their thoughts. You’ll also have access to the coach community where you can interact with other coaches, discuss financial topics together or just say hi.

Do you guarantee a certain number of clients from the workplaces you partner with?
We can’t guarantee a specific volume, but we can give you an estimate of what’s realistic at any given time. Some of our coaches are happy to focus primarily on workplace clients, but the best way to grow your business is by growing your own client base.

More questions?