Alastair Ford - Octopus Moneycoach
Hi, I'm Alastair!
Let's feel good about money
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4.9 out of 5 on VouchedFor
"I see financial coaching sessions as valuable, dedicated time for my clients to focus on themselves and their most important goals in life."

Friendly, 1-to-1 help with all your financial goals

We're backed by the game-changing Octopus group

A certified
B Corp

by the FCA

A member of the Personal Finance Society

And our coach training is accredited by LIBF and IFW

Get to know your coach…

My background is in management consulting and corporate IT, but I’ve always had a strong interest in personal finances. I was lucky enough to receive some great, practical financial guidance very early on which led me to start saving and investing in a pension immediately. Over the years I have looked for opportunities to share what I know with colleagues and friends, and am enjoying continuing to do so with Octopus MoneyCoach.

My personal financial management style is to make a good plan and stick to it, only invest in things I understand, and have a clear understanding of where our money goes. Although I look after a lot of the finances, having a shared budget together with my wife has been genuinely liberating. We make joint decisions on how we prioritise outgoings, while also having our own money to spend.

I see financial coaching sessions as valuable, dedicated time for my clients to focus on themselves and their most important goals in life. I help them work out what they need to know, and what they need to do, to achieve them. Money is often just a part of the picture, and I believe it’s crucial to factor in clients’ personal circumstances and preferences.

When I’m not working, you’ll usually find me paddleboarding, taking long walks in the countryside, or training for ultramarathons with my wife.

We’ve got people talking

Here’s how it works

Book a time to meet your coach

Tell your coach about your big goals and any money questions in a free starter session.

Decide if it’s right for you

There’s no obligation after your first session. Take your time and decide if it’s right for you.


Get a fully customised financial plan from your coach

Once you sign up, your coach will start building a full plan designed around your goals – that covers everything from budgeting to saving, mortgages to pensions.


Get ongoing support when you need it

You and your coach will catch-up every 3 months to see how you’re getting on – and you can message them as often as you need in between.


Get free introductions to specialists who can help

Ever struggled to find the right money person to talk to? If there’s something we can’t help with, we’ll connect you to best people for you.


Achieve your goals!

We’ll be the first ones to celebrate with you as you reach your money goals.

Get your own money plan

See how our coaches create custom money plans with recommendations completely tailored for you.

Ready to see what’s possible with your money?

Your first session with me is completely free.

We’ll discuss your goals.
I’ll share some initial tips and tricks.
Then, I’ll explain how the full service works.