Ash Madden - Octopus Moneycoach
Hi, I'm Ash!
Let's feel good about money
Book your FREE session
"My reward is making a difference to people's lives and seeing them achieve their goals."

Friendly, 1-to-1 help with all your financial goals

We're backed by the game-changing Octopus group

A certified
B Corp

by the FCA

A member of the Personal Finance Society

And our coach training is accredited by LIBF and IFW

Get to know your coach…

It’s my mission in life to help people. I’ve a lifetime of experience managing my own finances and I’ve learnt a lot of lessons, many of them fruitful, some of them painful. My work is helping people enjoy more of the former and avoid the latter! My reward is making a difference to people’s lives and seeing them achieve their goals.

When I heard about Octopus MoneyCoach, I immediately thought it was great idea. Everyone has personal finances, but they’re not taught at school or college. We’re all constantly bombarded with financial news and information on mortgages, savings, pensions, ISAs, interest rates, taxes, stocks & shares and so on, but money is not often a topic for conversation with friends or family.

My business career has been in Information Technology and Communications with companies ranging in size from start-ups to IBM and Vodafone. I love unravelling complex situations and making things simpler, better and more effective for all concerned.

Having me as your Financial Coach is like having your own tame financial nerd on hand to inform, motivate, and encourage you. I can be your guide to the way ahead, to help you plan for the future and optimise your financial wellbeing.

We’ve got people talking

Here’s how it works

Book a time to meet your coach

Tell your coach about your big goals and any money questions in a free starter session.

Decide if it’s right for you

There’s no obligation after your first session. Take your time and decide if it’s right for you.


Get a fully customised financial plan from your coach

Once you sign up, your coach will start building a full plan designed around your goals – that covers everything from budgeting to saving, mortgages to pensions.


Get ongoing support when you need it

You and your coach will catch-up every 3 months to see how you’re getting on – and you can message them as often as you need in between.


Get free introductions to specialists who can help

Ever struggled to find the right money person to talk to? If there’s something we can’t help with, we’ll connect you to best people for you.


Achieve your goals!

We’ll be the first ones to celebrate with you as you reach your money goals.

Get your own money plan

See how our coaches create custom money plans with recommendations completely tailored for you.

Ready to see what’s possible with your money?

Your first session with me is completely free.

We’ll discuss your goals.
I’ll share some initial tips and tricks.
Then, I’ll explain how the full service works.