Ed Fraser - Octopus Moneycoach
Hi, I'm Ed!
Let's feel good about money
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5 out of 5 on VouchedFor
"Seeing how getting confident and in control of my finances has positively impacted my life, I want to help others achieve that same peace of mind and empowerment."

Friendly, 1-to-1 help with all your financial goals

We're backed by the game-changing Octopus group

A certified
B Corp

by the FCA

A member of the Personal Finance Society

And our coach training is accredited by LIBF and IFW

What my clients say

Get to know your coach…

I grew up being told that money was something not to be discussed and at school no one ever showed me how you should or could manage your finances. As a result, during my first years of “adult life” I did not feel in control of my finances and certainly had no confidence in how to manage all the different aspects – budgeting, pension, savings, etc. Seeing how getting confident and in control of my finances has positively impacted my life, I want to help others achieve that same peace of mind and empowerment.

I have dedicated over 15 years of my career towards helping different groups of people or organisations grow, change, and develop. I have been privileged to work with leaders, leadership teams and business owners to become better versions of themselves and am passionate about making a difference.

I have worked across a variety of industries as a qualified Level 7 ILM Executive Coach. Working in the financial services sector, I supported both individual executives in the development of their careers, and organisations in the building of effective teams. I also have a strong background in the education sector, both as a secondary school Head of Department and as an external coach working with other senior leaders.

I love helping others identify challenges or mindsets that are holding them back from change and then creating clear actionable solutions that helps them navigate towards positive outcomes.

Outside of the office I can be found running in circles after my dog or children, cycling around the country lanes of Berkshire or following my sporting passions of cricket and rugby.

We’ve got people talking

Here’s how it works

Book a time to meet your coach

Tell your coach about your big goals and any money questions in a free starter session.

Decide if it’s right for you

There’s no obligation after your first session. Take your time and decide if it’s right for you.


Get a fully customised financial plan from your coach

Once you sign up, your coach will start building a full plan designed around your goals – that covers everything from budgeting to saving, mortgages to pensions.


Get ongoing support when you need it

You and your coach will catch-up every 3 months to see how you’re getting on – and you can message them as often as you need in between.


Get free introductions to specialists who can help

Ever struggled to find the right money person to talk to? If there’s something we can’t help with, we’ll connect you to best people for you.


Achieve your goals!

We’ll be the first ones to celebrate with you as you reach your money goals.

Get your own money plan

See how our coaches create custom money plans with recommendations completely tailored for you.

Ready to see what’s possible with your money?

Your first session with me is completely free.

We’ll discuss your goals.
I’ll share some initial tips and tricks.
Then, I’ll explain how the full service works.