Elaine Baxter - Octopus Moneycoach
Hi, I'm Elaine!
Let's feel good about money
Book your FREE session
4.9 out of 5 on VouchedFor
"I love connecting with people, showing them how they can achieve what they want and giving them a new perspective towards money."

Friendly, 1-to-1 help with all your financial goals

We're backed by the game-changing Octopus group

A certified
B Corp

by the FCA

A member of the Personal Finance Society

And our coach training is accredited by LIBF and IFW

What my clients say

Get to know your coach…

Having worked in commercial and retail finance for over 30 years, I have developed specialisms in customer service, financial planning and budgeting.

I believe the key to being a good financial coach is having technical knowledge and more importantly the ability to listen and connect with what really matters to my clients. I aim to give good clear guidance without jargon, helping clients achieve their financial dreams and goals.

I love connecting with people, showing them how they can achieve what they want and giving them a new perspective towards money. It is an amazing privilege and responsibility knowing so much about a client’s private affairs and their hopes and fears.

In my spare time I enjoy walking, photography and spending time with my grandchildren. Being an avid runner I have ran several marathons raising a lot of money for charity. I enjoy the sense of achievement both of these activities bring.

We’ve got people talking

Here’s how it works

Book a time to meet your coach

Tell your coach about your big goals and any money questions in a free starter session.

Decide if it’s right for you

There’s no obligation after your first session. Take your time and decide if it’s right for you.


Get a fully customised financial plan from your coach

Once you sign up, your coach will start building a full plan designed around your goals – that covers everything from budgeting to saving, mortgages to pensions.


Get ongoing support when you need it

You and your coach will catch-up every 3 months to see how you’re getting on – and you can message them as often as you need in between.


Get free introductions to specialists who can help

Ever struggled to find the right money person to talk to? If there’s something we can’t help with, we’ll connect you to best people for you.


Achieve your goals!

We’ll be the first ones to celebrate with you as you reach your money goals.

Get your own money plan

See how our coaches create custom money plans with recommendations completely tailored for you.

Ready to see what’s possible with your money?

Your first session with me is completely free.

We’ll discuss your goals.
I’ll share some initial tips and tricks.
Then, I’ll explain how the full service works.