Helen Rutherford - Octopus Moneycoach
Hi, I'm Helen!
Let's feel good about money
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4.7 out of 5 on VouchedFor
"My goal is to help people to learn about their finances and discover the best means to achieve their goals!"

Friendly, 1-to-1 help with all your financial goals

We're backed by the game-changing Octopus group

A certified
B Corp

by the FCA

A member of the Personal Finance Society

And our coach training is accredited by LIBF and IFW

What my clients say

Get to know your coach…

My goal is to help people to learn about their finances and discover the best means to achieve their goals! Through my coaching, I sincerely hope to improve not only my client’s finances but also, their well-being through understanding and managing their finances better as I see this as being an essential life skill which is often overlooked.

I am particularly interested in helping people less experienced in finance, learn about mortgages, credit records, budgeting, investment and pension options and provide a holistic service which can cover life choices as well as financial coaching and goal setting.

In my eyes, a great Financial Coach should be a good listener, empathetic, enthusiastic about their client’s goals, non-judgmental with technical knowledge and the ability to explain things in simple, jargon free language.

My spare time revolves around my current building project and my family; we love to be outside somewhere wild; hiking, camping, wild swimming, and I am mad about yoga, photography, learning Japanese and finding the perfect plot to build an eco-house.

We’ve got people talking

Here’s how it works

Book a time to meet your coach

Tell your coach about your big goals and any money questions in a free starter session.

Decide if it’s right for you

There’s no obligation after your first session. Take your time and decide if it’s right for you.


Get a fully customised financial plan from your coach

Once you sign up, your coach will start building a full plan designed around your goals – that covers everything from budgeting to saving, mortgages to pensions.


Get ongoing support when you need it

You and your coach will catch-up every 3 months to see how you’re getting on – and you can message them as often as you need in between.


Get free introductions to specialists who can help

Ever struggled to find the right money person to talk to? If there’s something we can’t help with, we’ll connect you to best people for you.


Achieve your goals!

We’ll be the first ones to celebrate with you as you reach your money goals.

Get your own money plan

See how our coaches create custom money plans with recommendations completely tailored for you.

Ready to see what’s possible with your money?

Your first session with me is completely free.

We’ll discuss your goals.
I’ll share some initial tips and tricks.
Then, I’ll explain how the full service works.