Sally-Ann Reed - Octopus Moneycoach
Hi, I'm Sally-Ann!
Let's feel good about money
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"There have been a few bumps in the road along the way but I have never looked back. And the foundation to that has always been being in control of my money."

Friendly, 1-to-1 help with all your financial goals

We're backed by the game-changing Octopus group

A certified
B Corp

by the FCA

A member of the Personal Finance Society

And our coach training is accredited by LIBF and IFW

Get to know your coach…

Having enjoyed a fifteen year career in the corporate world, I swapped million pound budgets for non-existent ones and started the first of several small businesses in 2009. Twelve years later I sold the first start up (the largest which was a CNC machine shop) and was left running the remaining smaller businesses. It was at this time that I came across financial coaching and was instantly intrigued.

Money has been important to me since the age of eighteen. I was incredibly fortunate to enjoy a privileged upbringing, a private education and wanted for very little until my mother threw me out at eighteen (we disagreed over whether or not I should go to university – she said yes…I said no…). Suddenly I discovered that living was expensive when my salary alone had to cover everything and I ran up credit card debts withdrawing cash at extortionate interest rates to pay for food and rent – generally living well beyond my means.

I learnt the hard way with no one to fall back on (my mother was a stubborn woman who cut me off completely for years!) and worked two jobs, six days a week and paid off my debt. With grit and determination, I bought my first property at nineteen years of age. There have been a few bumps in the road along the way but I have never looked back. And the foundation to that has always been being in control of my money.

Away from work I love walking my dogs on the beautiful Norfolk beaches nearby, helping my long-suffering husband renovate our Edwardian farm house (which was uninhabitable in 2017 when we bought it…) and spending time with my family. I’m passionate, positive and pragmatic about money. Let me help you gain clarity around your finances and support you on your journey to achieving your life goals. Get in touch now and let’s get started!

We’ve got people talking

Here’s how it works

Book a time to meet your coach

Tell your coach about your big goals and any money questions in a free starter session.

Decide if it’s right for you

There’s no obligation after your first session. Take your time and decide if it’s right for you.


Get a fully customised financial plan from your coach

Once you sign up, your coach will start building a full plan designed around your goals – that covers everything from budgeting to saving, mortgages to pensions.


Get ongoing support when you need it

You and your coach will catch-up every 3 months to see how you’re getting on – and you can message them as often as you need in between.


Get free introductions to specialists who can help

Ever struggled to find the right money person to talk to? If there’s something we can’t help with, we’ll connect you to best people for you.


Achieve your goals!

We’ll be the first ones to celebrate with you as you reach your money goals.

Get your own money plan

See how our coaches create custom money plans with recommendations completely tailored for you.

Ready to see what’s possible with your money?

Your first session with me is completely free.

We’ll discuss your goals.
I’ll share some initial tips and tricks.
Then, I’ll explain how the full service works.