Sarah Johnstone - Octopus Moneycoach
Hi, I'm Sarah!
Let's feel good about money
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4.8 out of 5 on VouchedFor
"My favourite part of coaching is gaining a holistic understanding of your unique situation, then helping you to understand those key aspects that can positively impact your circumstances and make you feel a whole lot more secure."

Friendly, 1-to-1 help with all your financial goals

We're backed by the game-changing Octopus group

A certified
B Corp

Authorised
by the FCA

A member of the Personal Finance Society

And our coach training is accredited by LIBF and IFW

What my clients say

Get to know your coach…

I previously served as a British Army officer for 7 years, so I bring with me a particular understanding of both the unique challenges of Forces life and the public sector package/pension arrangements. I saw first hand the stressful impact that out of control personal finances can have on someone’s life, but also the capacity that a bit of planning and organisation has to further improve a solid foundation.

I subsequently spent some time working in Asset Management in Business Operations, gaining insight into the machinery of the financial markets and how investment products are put together. I also developed a particular interest in ethical/sustainable investment and am passionate about helping people, particularly women, understand how investing can help them – it’s not as daunting as it can first appear!

My favourite part of coaching is gaining a holistic understanding of your unique situation, then helping you to understand those key aspects that can positively impact your circumstances and make you feel a whole lot more secure.

In my spare time (when not running around after my toddler daughter!) I like to pursue any opportunities for adventure and travel I can, if it involves skiing and/or diving so much the better. I have also enjoyed volunteering for veterans’ charities and singing in a choir.

Thank you for reading; don’t hesitate to get in touch if you would like to discuss how we can improve your financial future together!

We’ve got people talking

Here’s how it works

Book a time to meet your coach

Tell your coach about your big goals and any money questions in a free starter session.

Decide if it’s right for you

There’s no obligation after your first session. Take your time and decide if it’s right for you.

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Get a fully customised financial plan from your coach

Once you sign up, your coach will start building a full plan designed around your goals – that covers everything from budgeting to saving, mortgages to pensions.

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Get ongoing support when you need it

You and your coach will catch-up every 3 months to see how you’re getting on – and you can message them as often as you need in between.

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Get free introductions to specialists who can help

Ever struggled to find the right money person to talk to? If there’s something we can’t help with, we’ll connect you to best people for you.

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Achieve your goals!

We’ll be the first ones to celebrate with you as you reach your money goals.

See it in action

Ready to see what’s possible with your money?

Your first session with me is completely free.

We’ll discuss your goals.
I’ll share some initial tips and tricks.
Then, I’ll explain how the full service works.