Sula Armstrong - Octopus Moneycoach
Hi, I'm Sula!
Let's feel good about money
Book your FREE session
"I love helping people see that managing your finances need not be difficult if you approach it one step at a time."

Friendly, 1-to-1 help with all your financial goals

We're backed by the game-changing Octopus group

A certified
B Corp

Authorised
by the FCA

A member of the Personal Finance Society

And our coach training is accredited by LIBF and IFW

Get to know your coach…

I love helping people see that managing your finances need not be difficult if you approach it one step at a time.

Throughout my career, what I have found most rewarding is helping others first understand and then achieve what they want. I qualified as a coach in 2021 and through listening, reflecting, and challenging I help coaches to progress. My several years’ experience as a project and programme manager, means that supporting others to carve out practical steps to work towards goals comes naturally. I’m a practical and organised person who loves to get things done, but I also believe in coaching not telling when it comes to defining your own unique goals and the way forward.

A coaching approach to explore your goals, sits alongside the planning we do together to achieve those goals and be in the best possible financial position in future. It’s satisfying to break down challenging concepts. I can help people see that managing your finances need not be difficult if you approach it one step at a time.

The blend of coaching and planning through working with me as your money coach is a fantastic way to create a brighter future.

We’ve got people talking

Here’s how it works

Book a time to meet your coach

Tell your coach about your big goals and any money questions in a free starter session.

Decide if it’s right for you

There’s no obligation after your first session. Take your time and decide if it’s right for you.

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Get a fully customised financial plan from your coach

Once you sign up, your coach will start building a full plan designed around your goals – that covers everything from budgeting to saving, mortgages to pensions.

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Get ongoing support when you need it

You and your coach will catch-up every 3 months to see how you’re getting on – and you can message them as often as you need in between.

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Get free introductions to specialists who can help

Ever struggled to find the right money person to talk to? If there’s something we can’t help with, we’ll connect you to best people for you.

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Achieve your goals!

We’ll be the first ones to celebrate with you as you reach your money goals.

Get your own money plan

See how our coaches create custom money plans with recommendations completely tailored for you.

Ready to see what’s possible with your money?

Your first session with me is completely free.

We’ll discuss your goals.
I’ll share some initial tips and tricks.
Then, I’ll explain how the full service works.