Get friendly, 1-to-1 support with your money

Thanks for visiting us from the world’s most trusted app for parents, Pregnancy+.

Whether you’re thinking about saving for your family, budgeting for parenthood costs or simply looking to get familiar with your finances before your baby arrives, our coaches can build a dedicated plan to get you on track.

Meet our coaches

They’re passionate about helping people just like you

“Starting a family is an amazing experience for all parents but it can also come with financial worries. Let’s take the stress of finances away so you can focus on tiny fingers and toes!” Ali Rated 4.9 / 5 based on 14 reviews
“I find it incredibly rewarding to help women achieve their life goals and feel empowered making financial decisions that are best for them. My mission is to help close the gender investment and wealth gap.” Eirin Rated 4.8 / 5 based on 21 reviews
“School did a terrible job of preparing us for real adult life! I love helping people understand their money, so that when big life milestones happen, the moment can be fully enjoyed.” Abi Rated 4.9 / 5 based on 61 reviews
“I’m passionate about helping mothers develop a plan around the family’s finances so they feel secure now and in the future.” Claire Rated 5 / 5 based on 29 reviews
“I support my clients in getting clarity around their finances, big goals, and the best ways to get there.” Freya Rated 4.8 / 5 based on 22 reviews

You’ve got questions, we’ve got answers!

Here are just a few of the questions our coaches help people like you with.

How do I make sure I’m on track for the costs of raising my family?

What benefits and tax incentives are me and my family entitled to?

I’m thinking about taking a career break, what should I do to make sure I’m prepared?

…and many more!

Here’s how it works

Book a time to meet your coach

Tell your coach about your big goals and any money questions in a free starter session.

Decide if it’s right for you

There’s no obligation after your first session. Take your time and decide if it’s right for you.


Get a fully customised financial plan from your coach

Once you sign up, your coach will start building a full plan designed around your goals – that covers everything from budgeting to saving, mortgages to pensions.


Get ongoing support when you need it

You and your coach will catch-up every 3 months to see how you’re getting on – and you can message them as often as you need in between.


Get free introductions to specialists who can help

Ever struggled to find the right money person to talk to? If there’s something we can’t help with, we’ll connect you to best people for you.


Achieve your goals!

We’ll be the first ones to celebrate with you as you reach your money goals.

What our clients say

As seen in

What it costs

Just pay one flat fee.
No hidden costs.

£299 for one full year

What’s included?

  • A dedicated UK-based accredited financial coach
  • Unlimited 1-to-1 sessions with your coach
  • Email your coach questions whenever they come up
  • Your very own personalised and interactive financial plan
  • Year-by-year forecast of your financial situation

We’ve got your back

We’re backed by the game-changing Octopus group

A certified
B Corp

by the FCA

A member of the Personal Finance Society

And our coach training is accredited by LIBF and IFW

Your first session is totally free

Your coach will be able to answer any questions you have about the service.